关于广告的英语范文【一】
"Advertising" or "advertisement" comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.
”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告，这反过来已经改变了它的定义中使用的背景元素。然而，有或者应该有一些决定一项活动是否是广告的基本元素，也就是说，基本意思大体是一样的，但是又细微的区别。简而言之，广告通常是支付的非个人信息的沟通，通常是由赞助商通过各类媒体识别的，在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能，如：1)信息功能;2)需求创造功能;3)说服功能;4)引起关注的功能;5)商誉设置功能。
关于广告的英语范文【二】
Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on. Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers. So far as I am concerned, the advertisements done by the celebrities should be limited.
打开电视，我们可以看到大量由名人，包括电影明星、歌手等等代言的广告。有的人认为这是值得努力的，因为他们认为明星们在广告中所说的是正确切有说服力的，而其他人担心广告中的信息可能会误导消费者。在我看来，名人代言的广告应该受到限制。
First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless. We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds. What is more, the customers should become careful and critical about the information they see in TV. It does no harm to think twice before buying the products advertised by the stars. Finally, the government needs to tighten the control over the broadcasting of the advertisement.
首先，名人在宣传产品的同时也得到可观的报酬，他们应该对在广告中所说的负责，因为广告的信誉是无价的。我们已经听说了一些有关广告中的虚假信息的案例，很多明星因其误导而被消费者控告。另外，消费者对在电视上看到的信息应该小心和批判。在购买明星代言的产品前三思而后行是百益而无一害的。最后，政府需要加强对广告广播的控制。
To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.
总之，，明星在打广告的时候应该负责，同时消费者在购物时也应该小心。